The 10 Essential Steps to the Perfect Cheeseburger
1. Use 6 oz. of meat per patty, no more and no less. Don't guess; weigh it.
2. Shape it with your hands into patties. Ignore the common advice about not "overworking" the meat.
3. Liberally salt (use Kosher salt) and pepper both sides. Salt is the glory of red meat; don't stint.
4. Make a deep thumbprint in the middle of each patty (it evens out the burger when it cooks, don't ask why).
5. Refrigerate the patties until you're ready to grill. You can salt and pepper well ahead if you'd like.
6. Make a HOT charcoal fire.
7. Liberally oil both your grill and the meat before you start.
8. For medium-rare, grill the meat EXACTLY 3 minutes on one side (grill lid closed) and 2 minutes on the other.
9. Add the cheese, cover each patty with a burger cover, and cook for 1 minute more.
10. Remove the meat and quickly grill the buns (the only civilized way to eat hamburger buns).
Monday, August 31, 2009
Now That's A Tasty Burger
Just ran across this on C Trent's Blog -10 Essential Steps To The Perfect Cheeseburger (btw did you know Amazon had blogs?)
Do You Love Delivery?
Well, if you love delivery and you love Domino's then check out this campaign:
In order to make the point that it will deliver to its customers anywhere, not just to their homes, Domino's, working with Indie Amsterdam, decided to park actual doors in unexpected places like the park and the beach, to serve as actual delivery and pick-up points.
Skulls & Bacon
Who loves bacon and bacon on whoppers - that guy in the picture. Thanks Chris R. for the new blog and for the incredible "Have it Your Way" Whopper image. Volker . . . I think i hear challenge.
Sunday, August 30, 2009
How Special K Became a Social Media Star
It has to do with the strength of the brand at the moment we started to build our programs using digital and social media. With Special K, it’s our strongest cereal brand. It has a very strong relationship with consumers…The brand enables a dialogue around women and our key consumers, which revolves around weight management. You see a lot of the dialogue in this space that uses the brand as a platform for the interaction among consumers as they give each other tips and encouragement. One of the things we discovered about women when they go through a weight-management [stage] is support and encouragement from peers is very important, and social media is a great place for consumers to do that.
BrandWeek
Thursday, August 27, 2009
Could You Do It?
Could you survive on what's in your home for a month? Check out this family that is trying to do so. I kind of want some creamy polenta after watching this.
Wednesday, August 26, 2009
No Bun, No Problem
Who are the geniuses at KFC? I'm not being sarcastic here, there are some true geniuses there. Forget that grilled chicken, I can get that anywhere. What these Einstein's have done is get rid of the middle man in a sandwich, you know the transportation mechanism for the chicken, and doubled up on my enjoyment - the fried chicken.
Behold. The Double Down.
Men everywhere are cheering. Cardiologists everywhere are expanding their waiting rooms.
Behold. The Double Down.
Men everywhere are cheering. Cardiologists everywhere are expanding their waiting rooms.
Bacon Gelato In Your Own Backyard
Hurry into Findlay Market and try Dojo Gelato's Porkopolis flavor:
“Maple gelato and bits of candied bacon from Kroeger & Sons."
Here's a review from Wine Me, Dine Me. Enjoy!
A special thanks to "our friendly neighborhood co-op" Alicia "I Have A Special Talent For Picking Out Amazing Cupcakes" Meldrum for the tip!
“Maple gelato and bits of candied bacon from Kroeger & Sons."
Here's a review from Wine Me, Dine Me. Enjoy!
A special thanks to "our friendly neighborhood co-op" Alicia "I Have A Special Talent For Picking Out Amazing Cupcakes" Meldrum for the tip!
Tuesday, August 25, 2009
When In DC
Check out this cupcake joint (Georgetown Cupcakes) that sent cupcakes to Jimmy Fallon's staff and made them so happy they cried.
The Sam Adams Beer Glass
So last night I encountered the Sam Adams Beer Glass for the first time. While I've read about it and how it's designed to enhance your Sam Adams drinking experience, I'd never used one. Honestly, I liked it. Though I'm not sure it helped the taste of the beer, it ergonomically felt right for drinking - the weight was good and the angle at which you drink, which is what the design is about, seemed better than your average glass.
Have you tried one?
Read about the glass and order one.
Monday, August 24, 2009
It's just cool...
I have nothing witty, smart or funny to say about this other than it's just flat out well done. Enjoy:
www.cheeseandburger.com/
Tip of the cap to Grant for the forward.
That Bacon Fresh Feeling
This gum goes great with mayo and tomato.
How many times were you told as a kid not to blow bubbles with your breakfast meat? "Don't blow bubbles with your bacon!" Mom would say, and "what's wrong with you? You're just like your father!" Ok, maybe the last part was just us, but still, have you ever tried to blow bubbles with bacon - it doesn't really work. It just makes a mess around the kitchen and leaves grease burns on your lips and coworkers. Sound the trumpets because Bacon Gumballs are here. Hurrah!check it out
Kraft promotes Oreo Chocolate Creme launch
The continent finally learns what America has long-known ... Oreos are delicious.
mad.co.uk
The creative, entitled “Dunk, Dunk, Dunk”, shows a playful scene between two siblings sitting under the kitchen table.
As the sister teaches her younger brother to ‘twist, lick
and dunk’ his Oreo, the boy becomes excited when he discovers the biscuit’s chocolate centre.
mad.co.uk
Failures? Really, I thought Orbitz was awesome.
Check out these Food Failures. Seems a common theme is playing around with the color of food/drinks that consumers equate with your product - ie. purple ketchup, blue french fries.
That's Not a Bag, It's Art
Check out this artist who uses bags from fast food restaurants to make art.
From Fast Company
"The brown paper bags that McDonald's hangs out along with Happy Meals and fries are an unlikely art medium, but artist Yuken Teruya has managed to turn the grease-stained vessels into beautiful, delicate paper forests."
Wednesday, August 19, 2009
Tuesday, August 18, 2009
How Do I Pop Thee? Let Me Count the Ways
How many ways do you eat a crisp? Pringles wants to know ...
New York Times
The campaign, which carries the theme “Everything pops with Pringles,” includes television commercials, print advertisements, ads in stores, public relations and an extensive interactive component that involves, in addition to the brand’s Web site, presences on Facebook, Flickr, Twitter and YouTube...
The campaign is emblematic of efforts being made by giant marketers to spark renewed interest in familiar brands as consumers display continued reluctance during the recession to buy much beyond household necessities.
New York Times
Monday, August 17, 2009
Beer and Beatles
Following up on my last post, I'm in a beer frame of mind.
Just saw this Bud ad which includes Beatles lyrics. It's cute, but I'm beginning to wonder if the great Bud ads of past are long gone with InBev running the show.
Just saw this Bud ad which includes Beatles lyrics. It's cute, but I'm beginning to wonder if the great Bud ads of past are long gone with InBev running the show.
Sunday, August 16, 2009
A Little Beer With Your Food
Visit msnbc.com for Breaking News, World News, and News about the Economy
Saturday, August 15, 2009
Thursday, August 13, 2009
Wednesday, August 12, 2009
Agua Fresca by Mark Bittman
Looking for a little summer refresher . . . check out this video by the NYT's Mark Bittman on Agua Fresca
Read about Agua Fresca on Wikipedia
Picture and recipe in Spanish from JC Bartender
Not That We Condone Flamethrowers. . .
As some of you might know, Absinthe is legal to be sold in the U.S. these days. It seems not only does this strange alcoholic liquid make a refreshing, mind-bending drink, but is also great for flamethrowers . . .
Check out the book
Read about Absinthe
Hear an Interview (via one of my fav podcasts) from the owner of Jade Liquers (scroll down towards the bottom)
Tuesday, August 11, 2009
Is it safe to eat?
Ever wonder if it's safe to cut the mold off your cheese and eat it or if ramen from last summer is edible?
Check out CNN's article on food safety.
Check out CNN's article on food safety.
The Little Blue Pill . . . Now In Your Freezer Section
In the autumn, the Icecreamists will release their first ever invention entitled The Sex Pistol. A natural Viagra ice cream and cocktail combo, this creation is stuffed with libido-boosting ingredients such as gingko biloba, arginine and guarana.Read the full article
Thursday, August 6, 2009
Store Brand or Porno?
In something out of a Letterman late night skit, let's play "Store Brand Food Product or a Porno!" Today's contestant...Dr. Perky. Enjoy:
photo courtesy of me...Food Lion, Lafollete, TN
photo courtesy of me...Food Lion, Lafollete, TN
A smaller way to avoid human contact
When pizza delivery companies started allowing people to order their pizza online, you could hear the collective sigh of the socially awkward whose were previously shaken by having to actually talk to a human to place their order.
Now, if you have an iphone - you can simply use the Pizza Hut app. Avoidance made smaller. What else can we have an app for so we can all just forget how to interact?
Now, if you have an iphone - you can simply use the Pizza Hut app. Avoidance made smaller. What else can we have an app for so we can all just forget how to interact?
Wednesday, August 5, 2009
More organics in store for Whole Foods
Whole Foods Market Inc. will put a renewed focus on its core customers, with expanded offerings of organic food and a campaign next year focused on healthy eating.
"We believe continuing to raise the bar in areas that matter to our customers will reinforce our leadership position in natural and organic foods, resulting in greater customer loyalty for many years to come," CEO John Mackey said Tuesday.
Austin American Statesman
Fun With Coke . . . Not that Kind . . . The Kind You Drink
Check out this variety of Coke packages from Oddee.com
Coca-Cola celebrated their 100th anniversary by releasing this centenary bottle. The bottle was made exclusively for Selfridges, a popular London department store. The centenary Coke bottle was made of glass with a bright shade of yellow, which is Selfridge's signature color. Coca-Cola was written in red, with a red cap.
Tuesday, August 4, 2009
I think Ringo would like this one
Sick of Chocolate, Vanilla, and Raspberry Chip . . . Well then check out these wacked-out flavors which include Octopus ice cream (pictured)
It's Summer, Right?
While it hasn't seemed like summer in the 'Nati, you can act like it's summer with some frozen cocktail Popsicles from LIQ .
Read a bit about it
Read a bit about it
Monday, August 3, 2009
Countdown to Kool Aid Days
The theme this year is "Feelin' Groovy," which honors the 60s and 70s with plenty of neon and tie-dye to go around.
There will be 30 events packed into three days, including a Beatles tribute concert Saturday night at Brickyard Park.
Organizers said hits to the Kool Aid Days website are double the usual number and they're expecting about 30 thousand people to show up.
Nebraska.TV
Knob Creek Bourbon Turns Shortage To Advantage
Demand has exceeded the maker's forecast since the current batch was barreled in 2000, resulting in a shortage until the next batch is released this coming November, according to the company.MediaPost
Two print ads explaining the situation and asking Knob Creek fans to be patient, created by the brand's agency, Doe Anderson, appeared in The Wall Street Journal and The New York Times during July and June and are also scheduled to run in beverage trades through October.
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