Quaker Oats' Umbrella Campaign Unites Products

With more than a dozen lines of products using its name, Quaker Oats Company--itself a division of PepsiCo--is uniting all of its products under one tagline, with an image of the iconic Quaker Man image to back it up.

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That Quaker Guy is Gettin' Fancy

Do you remember when you had your first granola bar? I'm guessing it might have been a fairly simple flavored bar, probably like cinnamon and was different than your usual Frito Lay/Hostess lunchtime or afternoon delight. You may have felt like taking a hike deep in the woods after you ate it.

Well, how far granola has come. . . It seems that Quaker has upped the ante - merging decadent chocolate and hippie granola to give you the 2009 version of granola.

True Delights are the foodie's version of a snack bar. Aimed at adult consumers, they are positioned as "indulgent wholesome snacks." Quaker teamed up with DuPuis for the packaging design.

Check out more at the Dieline