The Feeling's Not Mutual

Pepsi's new branding demonstrates an apparent infatuation with Barack Obama, with ads about "hope" and a renewed America. Turns out the Obama administration prefers Coke.

From BrandFreak:

Obama himself doesn't care much for either beverage. (He prefers Honest Tea, apparently.) But as [Time magazine White House correspondent Michael] Scherer reports, his advisers tend to prefer Coke. "Several senior Administration officials are committed cola drinkers, and without fail they spend their days sipping from a can of Diet Coke, a product of Pepsi's chief competitor, Coca-Cola," Scherer writes. Devotees include Larry Summers, Obama's top economic adviser, who "rarely walks anywhere in the White House complex without a can of Diet Coke in his hand. He is well known for interrupting conversations to take another swig."
Scherer asked another White House official, who had a can of Diet Coke on his desk, whether the Obama administration had a clear bias for Coke over Pepsi. The official, who was granted anonymity, perhaps because he wasn't authorized to discuss such a sensitive topic in public, replied, "I think that's true. Don't most Americans?"

Ouch.