BK executives characterized the snack's launch as being more about brand visibility than revenue, and the chain says this is also true for the Apple Fries retail extension. "The program will result in revenue, but that is not the primary focus," according to a spokesperson.
Green tea-flavored Coca-Cola will hit Japanese stores June 8, Coca Cola (Japan) Co. spokesman Katsuya Sato said Thursday. It contains tea antioxidants called catechins, leaves a slight green tea aftertaste and is mainly targeted at health-conscious women in their 20s and 30s, Sato said.
“We wanted to cater to people who are looking for something that tastes good but is also good for health and beauty,” he said.
Advocates for healthful eating have long tried to steer Americans away from highly processed foods that contain dozens of unnatural and unpronounceable ingredients. Now, driven by a drumbeat of food recalls -- ground beef, peanuts and, most recently, pistachios -- consumers may be more inclined to heed the call.
Last week, Snapple Beverage unveiled a reformulated line of drinks and an eight-figure marketing campaign emphasizing that its iced teas are made from green and black tea and "real" sugar. Frito-Lay is boasting that its potato chips, tortilla chips and even Fritos are each made with just three ingredients. The hope: that consumers will equate fewer ingredients with healthfulness, even when it comes to ice cream and chips.
"We are out to grab a bigger and bigger share and that will help us become less volatile and more predictable in terms of our results," says Viviani, who heads up the company's innovation and new product development programs. "The goal is to win the customers' hearts and minds with branded healthy fresh foods. We are going to evolve the company from a commodity company to a branded company."Cincinnati Enquirer
While acknowledging that "this might seem a rather strange time to innovate," Skyy Vodka Senior Brand Manager Jason Daniel says that the brand's "rather dramatic" step of replacing its existing flavored vodka line with Infusions is proving to be very much on the money precisely because of consumers' proclivity to indulge in relatively inexpensive "mini-vacations" in lieu of the real thing.MediaPost
Whereas previous years were marked by ambitious launches and re-branded lines, this meeting was mainly about line extensions or re-branding. Campbell emphasized it is reducing the sodium content across its soup portfolio, with 50% of its soups expected to have less salt than the original versions by fiscal 2010. General Mills is building on its success in the cereal category by offering new versions of its most popular brands, such as Banana Nut Cheerios. Kellogg Co. is launching savory cracker products tied to its Special K brand (a line extension), and a number of new Eggo waffles with flax and blueberries (also a line extension).Ad Age
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