A Little Fun at Snicker's Expense

Social media one-upmanship continued in the digital community this morning when Agency.com's digital effort for Snickers.com, which encourages candy fans to "learn to speak Snacklish," prompted an immediate brandjack from a crosstown rival led by a former Agency.com creative.

Snckrz.com is a bare page done up in Snickers brown, with room for a user to turn text into a Snickers logo as well as a feed of a Twitter search for "snckrz," an element similar to Masterfoods' recent Skittles homepage redesign, also fashioned by Agency.com.

But snckrz.com wasn't a Masterfoods-led project, and isn't affiliated with the brand officially.

via Creativity Online

The Vocabulary of Snacking, Lightly Sweetened

Snickers unleashes on our unsuspecting nation a new ad campaign which -- if successful -- will leave us all speaking a new language:

Snacklish is a humorous way of speaking that revises everyday words and phrases for a Snickers-centric world. To underscore their origin, they are printed in the typeface and colors of the Snickers brand logo.

For instance, the basketball great Patrick Ewing becomes Patrick Chewing. Combine the rapper Master P with the peanut, a main ingredient of Snickers, and he turns into Master P-nut — perhaps a hip-hop relation of the Planters brand mascot, Mr. Peanut.

Other examples include a Snickers taxi, or snaxi; peanutarium, for planetarium; and chompensation, for compensation. And the Sigma Nu fraternity is transformed into Sigma Nougat, after another Snickers ingredient.

New York Times