Frito-Lay hired cultural anthropologists who watched stressed workers fiddle with stuff on their desks — including stress balls. So why not Giant Cheetos, instead? "It's a ball you can eat," Mukherjee says.USA Today
Part of the "fun," she says, is deciding whether to eat the Giant Cheeto in a few bites or pop the whole thing in your mouth.
Started with the simple idea of creating a new bottled water brand that is kinder to the environment and gives back a bit - we found that it shouldn’t be bottled at all, but instead, boxed. So we looked to the past for inspiration in the century old beverage container and decided to keep things simple, sustainable, and beautiful.
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