Something for the Ladies

New candy bar brand from Mars. Low-calorie chocolate bar named "Fling":

The candy is positioned as "Naughty, but not that naughty." In the first commercial that breaks next week from longtime roster shop BBDO, New York, a woman appears to enter a dressing room occupied by a man, with the two then getting undressed and proceeding to act, er, naughty. But then the camera pans over the top of the fitting rooms, revealing they are actually in two separate dressing rooms, as he struggles with his clothes and she secretly nibbles on a Fling.

How very Herbal circa 1998 of them.

Ad Age

162-year-old Necco has change of heart

Next month, Necco plans to unveil a new line of Sweethearts connected to "Twilight" — the young-adult vampire-romance book series. They'll be released at the same time as the DVD of the movie and feature such sayings as "Bite Me," "Bedazzle" and "Live 4 Ever." Around Memorial Day, Necco will introduce a "Red, White and You" series aimed at veterans returning from Iraq with messages like "Proud" and "Love the USA."

MSNBC