The myStarbucks application has a slew of features that make it easier to remember your friend’s favorite drinks and to locate nearby Starbucks stores. More interesting is a test of a Starbucks card, which will allow people in select West Coast stores to pay for coffee using a bar code on a phone’s screen.
It has to do with the strength of the brand at the moment we started to build our programs using digital and social media. With Special K, it’s our strongest cereal brand. It has a very strong relationship with consumers…The brand enables a dialogue around women and our key consumers, which revolves around weight management. You see a lot of the dialogue in this space that uses the brand as a platform for the interaction among consumers as they give each other tips and encouragement. One of the things we discovered about women when they go through a weight-management [stage] is support and encouragement from peers is very important, and social media is a great place for consumers to do that.
"Hershey's is making the strategic decision to exit the online retail business," said Hershey spokesman Kirk Saville. "The current business model is not sustainable."Chicago Tribune
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