When brands don't transcend borders, this is what happens. What works for white bread in Spain wouldn't fly in the States...although who hasn't wanted a Bimbo sandwich at some point in their life? Here's your chance.
Showing posts with label Bread. Show all posts
Showing posts with label Bread. Show all posts
Thursday, February 19, 2009
Lost In Translation
When brands don't transcend borders, this is what happens. What works for white bread in Spain wouldn't fly in the States...although who hasn't wanted a Bimbo sandwich at some point in their life? Here's your chance.
Wednesday, January 28, 2009
TED- The Art of Baking Bread
Peter Reinhart's food work began as ministry outreach and later became a full-fledged culinary and teaching career. Both an educator and lay minister, his lessons focus on both secular and spiritual education. One of his books, Bread Upon the Waters: A Pilgrimage Toward Self Discovery and Spiritual Truth is first in a series of books exploring nourishment in terms of food and one's life mission.
Reinhart is founder of the award-winning Brother Juniper's Bakery in Santa Rosa, California. He's now a full-time faculty member in the International Baking and Pastry Institute at Johnson and Wales University. He has also developed a line of frozen gourmet pizzas, calzones, toaster snacks and bagels for Amy's Kitchen.
His latest book is Peter Reinhart’s Whole Grain Breads: New Techniques, Extraordinary Flavor.
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