"We're looking at focusing on high-growth categories, and clearly confectionery is one of those," Kraft spokesman Michael Mitchell said. "This really helps us increase our sales in developing markets as a combined company."
If enacted, the health-care reform law would mandate that chains with more than 20 outlets must post calories on the menu in a "clear and conspicuous" manner and provide complete nutritional information upon request. Public-health advocates hope the rules go into effect within two years.
Whether disclosing calories on a menu will change consumer behavior remains the subject of contentious debate, but a new study supports the idea that it can: An analysis of 100 million transactions over 14 months at Starbucks by researchers at Stanford University showed that when calories were posted prominently, the average number of calories per transaction fell by 6 percent.
Bloggers are having a field day over Taco Bell's new ad campaign that takes a page from Subway's iconic Jared effort. The Mexican fast-food chain's push introduces Christine Dougherty, a "real-life Taco Bell customer" who lost 54 pounds over a two-year period by replacing her usual fast-food lunch or dinner with an item from Taco Bell's Fresco menu. Ms. Dougherty, who exercised and cut her daily caloric intake from 1,750 to 1,250 per day, admits in the ads that her "results aren't typical, but for me, they're fantastic!" Taco Bell's creative agency is DraftFCB, Irvine, Calif.
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Kraft Foods said Tuesday that it would offer more cash in its $16 billion hostile takeover bid for Cadbury, the British chocolate maker, using the proceeds from a $3.7 billion sale of its North American pizza unit to Nestlé.
Reminiscent of the Dove “Campaign for Real Beauty” introduced in 2004 that featured curvy women, the new Special K ads also star women who are “not an idealized and unattainable image of perfection,” as marketing materials from Kellogg put it.
“In the past, we had cast women more in terms of their success at the end, but the object of these spots is just to get women to declare their vision,” said Mylene Pollock, a senior vice president and creative director at Leo Burnett who worked on the campaign.
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