The Old Family Tea Business Gets a New-Media Spin

I’ve always called consumers personally if they had a problem. So using the new media is an extension of a philosophy we already knew — take care of your customers, talk to them. I create videos for YouTube and young people respond with their own. I watch a few every week and laugh. It’s so great to see a 23-year-old from the middle of the country holding up her box of Bigelow Tea. How great is it to be able to see all kinds of people, with their own styles, wanting to talk about Bigelow Tea on the Internet?

New York Times