Tug of War in Food Marketing to Children

The F.T.C. seemed to applaud the progress that the coalition had made. “The committee’s primary recommendation is all food and beverage companies adopt and adhere to” nutritional standards for products marketed to children, said Lydia Parnes, director of the agency’s Bureau of Consumer Protection, at a news conference in Washington. She said that joining the coalition would be “a useful first step” for companies.

But critics of the self-regulatory approach said they were troubled by the lack of industrywide definitions on what advertising to children entailed and on what “better” food meant.

New York Times