Friday, August 8, 2008

Starbucks' Savior?

The Coffee Fix: Can the $11,000 Clover Machine Save Starbucks?

It's 10 am on a Thursday, and the line at Ritual Coffee Roasters in San Francisco snakes out the door. Inside, an espresso machine hisses like an angry tomcat as customers order their cappuccinos. But the real action is taking place a few steps away, where a scruffy barista stands at a stainless steel contraption, introducing the coffee he's about to serve to his rapt audience. "The Honduran is sweet," he says, "with a refined acidity and an excellent finish." He lets one perfectly measured scoop of fresh grounds shimmy deep into the machine, then goes to work, twiddling knobs, pushing buttons, and whirling a whisk in a chamber at the top of the silver box.

Wired

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