Supermarket Chains Narrow Their Sights

Some supermarket chains are allowing farmers’ markets to take over part of their parking lots on certain days; others have put a farmers’ market right inside the store.

But not all chains are there yet. “The whole commercial value of local is just now being appreciated by retail,” said Bill Bishop, chairman of Willard Bishop, retail marketing consultants in Barrington, Ill. “It’s a little bit behind the curve.”

New York Times