You won't see Kraft's Le Petit Ecolier school boy cookie doing his thing on the runway, but the food giant will offer complimentary samples of the sweet to visitors inside its LU Lounge during Fashion Week. Presented by the IMG Group in conjunction with title sponsor Mercedes-Benz, this season's event runs through Sept. 12, and Kraft, through its LU Biscuits brand, has partnered with celebrity designer Erin Fetherston.
BrandWeek
Wednesday, September 10, 2008
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