"Campbell fired the first shot and Progresso has responded with missiles," said Julia Beardwood, a principal at brand consultancy Beardwood & Co., New York.
Brand Week
Thursday, October 9, 2008
Soup War Continues, Progresso Strikes Back
"Campbell fired the first shot and Progresso has responded with missiles," said Julia Beardwood, a principal at brand consultancy Beardwood & Co., New York.
Brand Week
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