Walkers crisps, the nation’s favourite brand, was suffering an unprecedented decline in sales.
OMD UK needed to reinvigorate the appeal of Walkers and get the audience to connect with the brand afresh.
SEE HOW THEY DID IT
Tuesday, October 14, 2008
Walkers crisps brand reinvigoration
Walkers crisps, the nation’s favourite brand, was suffering an unprecedented decline in sales.
OMD UK needed to reinvigorate the appeal of Walkers and get the audience to connect with the brand afresh.
SEE HOW THEY DID IT
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