The joint venture with the food-service brand, with marketing led by P&G, racked up first-year sales of close to $200 million after its launch in early 2007.
Ad Age
Monday, November 17, 2008
Dunkin' Donuts Coffee: A Marketing 50 Case Study
The joint venture with the food-service brand, with marketing led by P&G, racked up first-year sales of close to $200 million after its launch in early 2007.
Ad Age
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