Figuring Out Gen Y's Eclectic Eating Preferences

Other salient F&B drivers include their penchant for customizing foods through adds-ons or mix-ins (the reason they love fajitas and other "build-it-yourself" foods); their dedication to local, organic, fair trade and vegetarian/vegan foods (reflecting their belief that food choices can make a positive difference in the world at large); and their firm belief in the value of health/wellness and functional (including anti-aging) foods and beverages. (Although males under 20, in particular, are also hooked on energy-blast drinks.)

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