As the demographics of our nation changes, so does the need for new food offerings in the US -- opening the door for Rumba Meats - a Cargill company that offers some cuts of meat that often were chucked (pun intended) or shipped overseas. Some interesting things to note from the article: 1) The branding of a line of meats, 2) The type of name that was utilized, ie. a spanish/cuban influence, and 3) How the packaging reflects the customers demands of inspecting the product.
When Chef Pete Geoghegan cuts open a plastic package of beef tongue and unspools the 3.5-pound monster across his cutting board, it is more than a foot long, pale, and jiggly from a bottom layer of fat. It will be the key ingredient in tonight's main course at the Culinary Innovation Center at Cargill Meat Solutions in Wichita, Kansas: tongue tacos with tomato salsa. Read More
Check out my previous post on Cargill
Photo from FastCompany.com
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