Just last month, Kellogg rolled out three new, protein-fortified Special K products--K20 Protein Waters, Protein Snack Bars and Protein Meal Bars--that extended the brand's retail territory into the diet/nutrition sections of grocery and drug stores. The products were also the first to emerge from Kellogg's new Health & Wellness Division.
Like all Special K products--which also include cereal bars, Snack Bites, Bliss Bars and waffles, Special K Crackers are being positioned as convenient, nutritious, tasty solutions to help consumers (women in particular) "address their weight management goals."
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