Earnings Drop Won't Keep Kraft From Spending

From AdAge:

The country's largest food marketer reported strong sales growth for its fourth quarter and full year, though 2008's earnings fell a whopping 72%, which Kraft blamed on taxes, restructuring costs and commodity hedges. Still, CEO Irene Rosenfeld underscored the importance of the company's boosted marketing outlays as it enters the final phase of its three-year turnaround plan. She emphasized that Kraft will continue to invest in its brands during 2009.