Private Label Winning Battle of Brands

Tough economic times serve as impetus for consumers to try private label. And they may not ever go back to the brands:

They [experts] predict a structural slowdown in consumer spending that could last four to 10 years, which, combined with increasingly marketing-savvy and aggressive retailers, could conspire to push private-label shares to a dizzying high -- as much as six times the roughly one-point gain already seen since the recession began in December 2007.

Ad Age