Wednesday, March 11, 2009

________ is the new pint

Not only are they good at made up names, it seems they've gone and re-defined mathematics. . .

Based on my in depth usage of Dictionary.com it seems a "Pint" is "a liquid and also dry measure of capacity, equal to one half of a liquid and dry quart respectively, approximately 35 cubic inches (0.473 liter)," yet it seems our friends over at Haagen-Dazs have gone and redefined their pints. No longer are their pints 16 oz., now they are 14 oz. -- and causing some flack from their buddies Ben & Jerry.

Size does matter these days -- particularly in the freezer aisle, where Ben & Jerry's is mounting a pint-sized assault on rival Haagen-Dazs. The popular Dreyer's brand has decreased the size of its "pints" from 16 ounces to 14 ounces, and rival Ben & Jerry's is trying to use that to its advantage.

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So, what's the deal, do people these days care more about quantity or quality? I guess we'll soon see as America votes at the register.

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