Nelson Beer: The New Tcho Chocolate

We all know of Tcho Chocolate at this point, and for good reason. They've excelled at enabling a new wiki-, open-source culture to customize their product and involved the consumer with their "Beta testing" model. (tcho.com)

Now, Australian Nelson beer has quickly become the talk of the town throughout Melbourne utilizing a similar, but more underground campaign. Designed by Taboo, the white-capped and unnamed bottled is recognizable with a signature tribal-looking graphic and swing tag that claims "This beer is subject to change according to the recommendations of people like you." The batches are numbered, enabling consumers to provide feedback on their specific brew.

Nelson's is only available in specific, limited venues but is expanding with its backing by Fosters.