Proof America is Back?!? The Giant Cheeto.

Frito-Lay hired cultural anthropologists who watched stressed workers fiddle with stuff on their desks — including stress balls. So why not Giant Cheetos, instead? "It's a ball you can eat," Mukherjee says.

Part of the "fun," she says, is deciding whether to eat the Giant Cheeto in a few bites or pop the whole thing in your mouth.

USA Today