Wal-Mart Relaunches Private-Label Line

Country's largest -- no lie -- food brand redesigns, refreshes and relaunches. And at a most opportune time:

Wal-Mart says its research shows that 75% of shoppers say the economy is affecting their decisions about whether to buy to national or grocery store brands--with 30% of shoppers saying they are buying more private-label products than a year ago, and 77% agreeing that store brands they buy "are as good as, if not better than, national brand products."

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