Coke: Buy 1 Rival, Get Our Brand Free
"In an audacious and quite possibly unprecedented move likely to resonate with recession-weary consumers, Coca-Cola will give away a free sample of its Vault brand to anyone who buys PepsiCo's Mtn Dew."
![](http://adage.com/images/bin/image/small/1-DewVault-030909.jpg?1236380177)
via AdAge
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