Domino's, in its ongoing effort to put out the public-relations fires ignited by "disgusting" YouTube videos made by two employees, has fired back with a YouTube video of its own. In it, Patrick Doyle, president of Domino's USA, apologizes for the incident, and describes the steps his company is taking to ensure such an incident doesn't happen again.
Read the full article via AdAge
Thursday, April 16, 2009
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