![](http://chicagoist.com/attachments/chicagoist_kevinr/2009_3_kfcpotholes.jpeg)
Monday, April 6, 2009
Genius, Pure Genius
If you haven't noticed our nation is going through some tough times. These tough times, though, provide a great opportunity for entrepreneurship/creative thinking to sprout. Just saw this article and thought it was genius as Fried Chicken is always on my mind and every day I have to avoid the 20 Ft of potholes on I-71. Essentially it's the next wave in promotions- taking what the government can't do and turning it into a branding opportunity while fixing America. Nice tie by the way.
![](http://chicagoist.com/attachments/chicagoist_kevinr/2009_3_kfcpotholes.jpeg)
Labels:
Branding,
Kentucky Fried Chicken
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