Tuesday, April 21, 2009

Growing Up Globally


Though many consumers have shunned carbonated soft drinks in favor of teas and waters, Coca-Cola Co. called the category the "oxygen" of its business and highlighted strong growth in areas beyond the U.S. And the company is attributing its increases, in part, to "Open Happiness."

Volume in the category increased 1% internationally, with marked strength in India, up 31%, and Japan, up 12%. Brazil, China, Great Britain and South Africa also reported gains in the space. North America posted a 4% decline in carbonated beverages.


read the full article @ AdAge

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