Do consumers care about their beer's attributes?

For many products touting the attributes is a key to garnering interest and differentiation against competitors. Budweiser Beer, though, is finding out that perhaps everyone knows about their beer and just wants some good ol' ads.

The focus on the beer itself was a departure from Bud Light's relentless and two-decades-old fixation on sophomoric humor, which it will now return to. But Mr. Levy said that, as with Budweiser, the brand can now get back to joking around now that it's reminded consumers about the product. "We're going to maintain that product attribute part, but we can do it with more humor and more engagement," he said.

AdAge