Thursday, May 14, 2009

FDA warns General Mills over Cheerios cholesterol claims

The FDA has sent a warning letter to General Mills, telling the company that its claims about the health benefits of eating Cheerios "would cause it to be a drug because the product is intended for use in the prevention, mitigation and treatment of disease."

The problem: Cheerios are a food not a drug, the FDA notes in the letter, which was sent May 5 but was posted on the agency's website today. Thus, claims that the 68-year-old whole-grain oat cereal lowers cholesterol and reduces the risk of heart disease and cancer violates federal law, the agency said.

LA Times

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