Monday, June 29, 2009

Pumped-Up Marketing Boosts ConAgra

"Significantly improved" and increased marketing contributed to strong double-digit growth for Healthy Choice, Marie Callender's, Banquet and other consumer brands during ConAgra's fiscal 2009 fourth quarter, the company reported.

The Consumer Foods segment posted 13.8% sales growth (including 7% unit growth and 8% growth from pricing/mix), to reach $2.14 million during the quarter, which ended May 31. The division's operating profit increased 53%, to $271 million.

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