The launch begins next month when fiber-enhanced Fruit Loops and Apple Jacks, two of the company's most popular children's cereals, replace the old versions on supermarket shelves.The Detroit News
The cereals were chosen to kick off the initiative because they are widely available and among the market's bestsellers, said Celeste Clark, Kellogg's senior vice president of global nutrition and corporate affairs.
"It's tough to get kids to get fiber and add it without compromising taste," Clark said.
Thursday, July 2, 2009
Kellogg banking on fiber as next consumer craze
Kellogg's brings us FIBER MADNESS:
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