Thursday, November 5, 2009

For Kraft, What Price Cadbury?

After Tuesday’s results, the food company, led by Irene B. Rosenfeld, reaffirmed its interest in Cadbury, but stressed that it would maintain a disciplined approach. Kraft said it would continue to deliver — with or without Cadbury. But acquiring Cadbury would help it on the growth front. In late October, Cadbury raised its forecast for revenue and operating margins and now expects sales to grow by about 5 percent.


NY Times

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