The Wall Street Journal, citing unnamed sources, reported Friday that the charitable trust that controls Hershey is pushing the Pennsylvania-based chocolate-maker to launch a $17 billion bid for Cadbury.
Last week, Kraft made a formal offer for Cadbury, reiterating its earlier $16 billion-plus bid for the company. Cadbury again decidedly rejected Kraft.
With Hershey seeming more likely to make an offer, a bidding war for Cadbury "is a definite possibility," said Erin Swanson, a stock analyst for Morningstar Inc.
Chicago Tribune
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