Thursday, December 10, 2009

PepsiCo Searches for Potato Chip of the Future

What will the potato chip of the future look and taste like? PepsiCo aims to find out. The food and beverage giant announced this week that it is opening a new long-term research laboratory next to the Yale campus in New Haven, Conn.

The facility will employ eight to 10 scientists with backgrounds ranging from sensory to biochemistry. Their goal: To create healthier foods and beverages.


BrandWeek

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