Hershey Meltdown Looms After Cadbury Clash With Trust

Hershey’s failure to find a way to combine with Cadbury --a traditional British company with a compatible culture -- is the story of two men who stood in each other’s way on the same side of the $19 billion takeover lost to Northfield, Illinois-based Kraft Foods Inc. Their rift, as recounted in interviews with more than a dozen executives, board members, and advisers who spoke on the condition of anonymity, shows how Hershey missed its last chance to attain Cadbury’s global scale, especially in the faster-growing emerging markets of Latin America and India.

Business Week