When brands don't transcend borders, this is what happens. What works for white bread in Spain wouldn't fly in the States...although who hasn't wanted a Bimbo sandwich at some point in their life? Here's your chance.
Thursday, February 19, 2009
Lost In Translation
When brands don't transcend borders, this is what happens. What works for white bread in Spain wouldn't fly in the States...although who hasn't wanted a Bimbo sandwich at some point in their life? Here's your chance.
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