The task, as he sees it, is to make ConAgra's advertising more engaging and memorable. Mr. Linne, 47, admits his company has lately fallen short in that regard. But he has an enviable budget with which to get started: In terms of measured media, ConAgra's spending was up sharply in 2007, to $199 million from $149 million in 2006, according to TNS Media Intelligence.
Ad Age
Friday, July 11, 2008
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