Spice Girls

Every once in a while, a packaging idea comes along that changes a food category. Pringles proved you could stack potato chips in a can. Heinz showed you could sell an upside-down ketchup bottle. Now Katie Luber and Sara Engram are hoping they've hit on a paradigm shift for the spice industry: single-use, premeasured packets that reflect how cooks actually use seasonings--one teaspoon at a time.

Time Magazine