Hershey's 'Pure' Campaign Aims to Melt Hearts

The current spot is the work of Wallace & Gromit creators Aardman Animations. It takes viewers inside a Hershey's candy bar that melts into an animated scene of a girl on a swing, which morphs into another scene showing the girl and her boyfriend driving in a chocolate convertible. Chocolate bunnies chase the couple as they ride into the sunset and "I Melt With You" by Modern English provides background music. A female voiceover asks: "What Makes a Hershey's bar pure?" She then answers: "pure simplicity," "pure happiness," "pure delicious."

Brand Week