How Whole Is Whole Grain?

The dispute points up the growing popularity of whole-grain breads and cereals. The whole-grains drumbeat started in the U.S. after 2001, when concerns over increasing obesity rates grew, and dieticians and nutritionists began looking for ways to improve Americans' diets. In 2003, an Agriculture Dept. analysis found that Americans were consuming an average of 10 servings of grain a day, but just a little over one serving of that was whole grain.

Business Week