Since taking the helm, she has revamped the marketing effort, something that stagnated under Altria's thumb. "Coming out of Altria, the problem was an under-investment in the brand," says Cliff Remily, associate portfolio manager of Thornburg Investment Income Builder fund. "Rosenfeld said that in order to realize value, you have to reinvest in marketing and improve brand equity."
Kiplinger.com
Wednesday, August 13, 2008
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