Chipotle, while increasing their revenues, appears on the brink of some major marketing/advertising endeavors. They hired their first CMO in Mark Crumpacker (great name by the way), they recently finished a large consumer research study, and hired a new agency.
Where will they begin to spend ad dollars? Online? Probably some. On TV? I hope not.
On a side note, not sure who's idea it was, but my gym had a deal with Chipotle to give free burritos and drinks to members last night - a great symbiotic relationship.
via Brandweek
Thursday, February 19, 2009
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