New Skyy Flavor Looks To Ride Tiki Trend

While acknowledging that "this might seem a rather strange time to innovate," Skyy Vodka Senior Brand Manager Jason Daniel says that the brand's "rather dramatic" step of replacing its existing flavored vodka line with Infusions is proving to be very much on the money precisely because of consumers' proclivity to indulge in relatively inexpensive "mini-vacations" in lieu of the real thing.

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