Campbell Grows Tomatoes, Coke Plants Trees

Some new cause marketing seeds the world:

In the new HGYOS promotion, Campbell is, for the first time, making its specially cultivated tomato seeds available to the public. Consumers who buy any variety of Campbell's condensed soup and enter the code on the can at the HGYOS site can request a free packet of the seeds through June 21, or while supplies last.

With each request, Campbell will also donate its special tomato seeds to the National FFA and Urban Farming Inc., which plants food on unused land in urban environments worldwide. The two organizations will use the seeds to help create five community gardens in urban communities. The gardens will be planted and maintained by the two groups, and all vegetables harvested will be given to community members.

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