ConAgra campaign instills pride in employees

Since ConAgra completed an image makeover in June, it has targeted employees, not customers or investors, with the highest volume of marketing. The goal is to build a network of informed employees who will advocate for company brands, supermarket staples such as Healthy Choice, Hunt’s, Chef Boyardee and Peter Pan peanut butter.

“I think it helps, just in terms of employee familiarity with what we’re working on,” said Teresa Paulsen, a company spokeswoman. “Even if somebody doesn’t work in a (research and design) lab, they can talk about our innovation and products with friends and family.”

Omaha.com

Genius, Pure Genius

If you haven't noticed our nation is going through some tough times. These tough times, though, provide a great opportunity for entrepreneurship/creative thinking to sprout. Just saw this article and thought it was genius as Fried Chicken is always on my mind and every day I have to avoid the 20 Ft of potholes on I-71. Essentially it's the next wave in promotions- taking what the government can't do and turning it into a branding opportunity while fixing America. Nice tie by the way.