Malcolm Gladwell: What we can learn from spaghetti sauce

"People don't know what they want." Or at least the can't really articulate it. As useful (and engaging) an anecdote on consumer behavior as you are likely to find anywhere. The moral behind this story is why a clear brand architecture is so critical in a brand maximizing its value.



H/T to M. Bergman and the Breakfast 'N' TED group